How the plan becomes pay. Quota arrives from the capacity plan; compensation decides how each role earns it and what each unit of the plan costs the company.

GTM Operating Model › Revenue Operations › Plan › Compensation
Compensation: designed from the plan, not the other way round
Quota comes from the capacity plan. Compensation decides how each role earns its on-target earnings (OTE: total pay when the rep lands exactly on quota), and what the company pays for each unit of the plan.
Quota
from the capacity plan, set per territory; an input here, never an output
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1 · Role design
which roles carry a number, and whether each is paid as an individual or a team
2 · Pay mix
fixed and variable split by role; more variable for roles closest to the signature
3 · Measures
one or two per role, each read straight from a definition on the Stage definitions page
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4 · Rates and accelerators
accelerators (a higher rate) above quota; a decelerator or threshold below it
Administration
commissions system, monthly close, dispute process
Plan documents signed
each rep signs a plan letter before the year starts
6 · Payment timing
on booking or on cash; a clawback window (commission returned) if a customer churns early
5 · Crediting rules
who is credited when more than one person or channel touched the deal
owner · CRO designs, Finance approves the cost, HR and Legal own the plan documents, RevOps models it and administers it. measured by · cost of sales, attainment distribution, disputes per quarter
WHO IS PAID ON WHAT
Account Executive (AE)
new ARR bookings against quota
Sales Development Rep (SDR)
meetings held and accepted at the gate, plus a share on sourced pipeline that closes
Account Manager
expansion and renewal bookings
Customer Success Manager (CSM)
gross retention of the book; often a team or company measure
Sales Engineer (SE) and managers
team attainment: the bookings of the team they support or lead
CREDITING RULES
Splits
between AEs only by written rule, approved before close
Sourced credit
follows the attribution rules; a field on the opportunity, not an ownership change
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Partner deals
credit the territory AE and the partner manager, by rule
Self-serve conversions
not credited to an AE unless the deal was sales-assisted
Mid-year territory change
follows a hold-harmless window: deals already in flight keep their credit
The plan sets the quota and comp prices it. Designing comp first and backing into quotas is how the cost of sales drifts. Where companies vary: some pay SDRs on pipeline created rather than meetings, and where CSMs own the renewal they carry it as an individual measure.
next year's design

Boxes marked ↗ open the page for that part of the model.

How to read this

  • Comp is the price on the plan, not the plan itself. If the cost of sales comes out too high, the fix is in capacity or territories, not in quietly raising quotas.
  • Every measure points at a definition that already exists. If a rep cannot find the field their pay is calculated from on the Stage definitions page, the plan will produce disputes.
  • Crediting rules are written and approved before the deal closes. Deciding them after close turns every split into a negotiation.
  • Paying on booking keeps the incentive close to the work; the clawback window is what stops it rewarding customers who leave early.
  • Disputes per quarter is the honest test of a plan. A rising count usually means a measure or a crediting rule is ambiguous, not that reps are difficult.

Where it connects

Diagram source: 20-comp.drawio 20-comp.svg